The new face of the Playa de Palma
On Palma's most beautiful beach the way has been paved to make it desirable not only for holiday makers but also for residents.
It seems that the times when the 'Palma Beach' stood only for cheap tourism belong to the past. A year ago Palma's city government founded the initiative 'Palma Beach' in order to upgrade the area and change it into an attractive destination for 365 days of the year.
In order to get closer to the goal of becoming an internationally popular 'Urban Beach Destination' – similar to Barcelona or Miami – around 40 companies work hand-in-hand and include hotels, restaurants, cafes, and an ever-growing number of businesses and shops. Encouraged above all are high-quality offers in the areas of culture, leisure, gastronomy, nature, and especially sports including bea...