Author: Porta Mallorquina

North Majorca has always been a real insider secret for those who love the island. Pollensa The area around the truly charming little town of Pollensa is characterised by exceptionally varied and exciting natural landscapes, such as its picturesque, cultural landmark “Mt. Puig de Maria”, the historic Calvary Steps which go up Calvary Hill directly from the town, or the delightfully pretty centre of Alcúdia, once the island’s capital. Playa de Muro In the north, there is a bit of everything that the visitor’s or resident’s heart desires. One of Majorca’s most enchanting beaches, “Playa de Muro”, the best bays for every kind of water sport (Puerto Pollensa Bay, for example, enjoys cult status with kite surfers), extensive mountain and green landscapes for cyclists and walkers, etc. –...

The former island capital, Alcúdia, is without doubt one of those towns in Majorca that has built up a unique tourism infrastructure with incredible dynamism over the last 50 years. From the 1960s to 1980s, the hotel industry and politicians banked exclusively on mass tourism. This gave rise, for example, to Europe’s biggest hotel complex, the “Bellevue” which has over 10,000 beds. Shift to sustainable tourism in Alcúdia At the beginning of the 1990s the hotel industry and politicians had a change of heart, and the emphasis shifted to quality. Today’s sustainable tourism may be seen as the result of this quality offensive. Almost every hotel now has a wellness and spa area, and has been upgraded to meet the latest technical standards. Renovated old country estates as rural hot...